Passion, Integrity, and Knowledge

A friend of mine gave a talk today about what it requires a successful business, and he mentioned three key factors:

• Passion
• Integrity
• Knowledge

I have known him since the dot com boom and bust of 10 years ago, and of a group of people I was in a group with, I am the only person still running an Internet based business. I like the definition of Integrity he got from the audience - keeping your word. It's so important to do this.