It seems everyday I find another web site selling Learning Chinese. In my opinion ChildBook.com does a better job of selling Learning Chinese Material, but it's amazing how many sites pop up.
It's easy to create a web site, there are a lot of tools out there to do it. It's so much easier than it was 11 years ago when I started. The challenges then become dealing with shipping, returns, back orders, and all those little tiny things that need make a great site. To me an important differentiator for ChildBook is our customer service and it's a challenge that keeps my job from being boring.
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