Last Air Bender - Why such a good opening Weekend?

I hope my last post on the Last Air Bender.

Why did Last Airbender do over $70 Million of business on the holiday weekend?

Everything I read about the movie indicated to me it was going to do terrible.

Oh, I see.

$150 Million dollar marketing budget will do it. Along with the tie in to Nickelodian that plugged it relentlessly.