My 2cents is a large part of the problem is cultural.
When I was marketing semiconductors, the German customers looked at the specifications, quality, and the technology. The American customers were all about cost. Many of the Chinese companies I have seen are all about cost. Where you can get 80% of the quality of a top line item, for 50% of the cost.
I am surprised that language is an issue. A super smart friend of mine from China worked in Germany for a while for Siemens.
Chinese firms struggling to enter German market - thelocal.de
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