The selling of DVD's was a cash cow for Movie Studio's, but times a changing.
The thought was online streaming video would kill DVD's eventually as happened to the music industry, but this seems to be happening faster than expected to DVD's. The bankruptcy of Blockbuster is a symptom of this. NetFlix is pushing that streaming video's, and Facebook, YouTube, and Amazon are not far behind. RedBox has changed the rental market on the low end.
Reference - DVD revenue plummets 44% in 2010, SNL Kagan study says - LA Times
For ChildBook, I have been surprised how slow these DVD's have been selling. They are great!
Discovery Planet Mandarin/English DVDs
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