Estimates:
Kindle - 65%
Borders - Over 28%
And the biggest genre is:
Romance - 20% of the total market (only 13% for physical books).
What surprises me is Apple Book Sales per the above information are low. Please note these are estimates.
Reference:
BEA 2011: “The E-Book Era is Now”
Reaction to $1 Billion Bid for Barnes & Noble- WSJ
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