Textbooks and iPads

I am in a state of shock on how expensive the textbooks are for my daughter's college classes. One of them was $190! And unfortunately I am not able to get the wholesale price :-(   My supplier had it available with a +5% discount (translation, we are not making money on this, so we charge you our cost plus 5%).

Apple is fixing the price of iPad textbooks at $14.95, which is a game change. I hope more content moves over to the iPad, even if that means I will need to buy one for my daughter (iPad 3 is coming in March per rumors).

Apple's iBooks 2, iBooks Author: Bids to own publishing's future - latimes.com
Apple makes move to digitize academic learning - Mercury News