Smart to test the market in Hong Kong via e-Commerce, but Hong Kong is not China. Sounds like they are testing the market by having their clothes in a local high end department store. It will be interesting to see how they do. I have seen so many companies go into China, with no clue on how to succeed.
J.Crew Brings Its Brand to China - WSJ
U.S. Retailer Dips Toe in Market Used to Luxury European Logos and Showing Signs of a Slowdown
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