Amazing what Promotion can do!
It seems she got a Chines missile truck, parked it next to a highway, and got a lot of people to notice here business that way. Huge branding, since the site is all about her. Very over the top. If your at work, turn down the volume. It has sound!
I liked her comment in Dragon's Den, where all she came with was perfect Chinglish. Reminders me of a friend, in a forum, who responded to a comment with "excuse my Chinglish".
How I use publicity stunts to promote my online car leasing business - Marketing Donut
Lings Cars and the art of persuading visitors to buy - eConsultancy
Youtube Video of Dragon's Den, Investors TV Program in the UK.
http://www.youtube.com/watch?
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