Box Office China's Potential

Great article talking about why there have been so many horrible movies recently. The comments are worth a read.

Box Office Meltdown: Hollywood Races to Win Back Summer Crowds - Variety

Key Points:

• I did not realize the Hollywood studios only get 50% of what they usually get in the US. In the US they get 50% of the gross. Theaters in the US make their money from concessions.
• China's Box Office in 2017 should be larger than the US Box Office.
• Disney had 4 of the 5 highest grossing films for 2016.
• Disney has 31% domestic market share.
• Five films were responsible for 25% of domestic sales.
• Increasing ticket prices have disguised falling theater attendance.