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Thursday, February 24, 2011

Chinese firms struggling to enter German market

My 2cents is a large part of the problem is cultural.

When I was marketing semiconductors, the German customers looked at the specifications, quality, and the technology.  The American customers were all about cost.  Many of the Chinese companies I have seen are all about cost.  Where you can get 80% of the quality of a top line item, for 50% of the cost.

I am surprised that language is an issue.  A super smart friend of mine from China worked in Germany for a while for Siemens.

Chinese firms struggling to enter German market - thelocal.de

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