If true, this is going to help Amazon become even bigger, but it will help consumers get lower prices. The current model means the publisher sets the minimum price for their books, and got all the major e-Book publishers to agree to this (Apple, Amazon, and BN). If the agency model is not allowed, it means that Amazon can sell below cost in order to attract customers betting they will make a profit on other items the customers buy.
Settlement over e-Book Pricing to Undo Apple's Agency Model for Pricing? - Macrumors

Labels: amazon, e-books