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Sunday, August 19, 2012

Colleges have Chief Marketing Officers?

I have mixed feelings on Colleges feeling the need to have a Chief Marketing Officer. Every interaction with a is driven by marketing IMHO. But do you need a $200,000 person at a Chief Officer level to do this? Why can't a Marketing Manager do this? But with colleges charging $50,000 a year, there is a need to justify this huge cost. But, it may also be part of why colleges just keep on increasing their tuition to ridiculous levels. It reminds me of the marketing for luxury items, and are colleges luxuries?

$250,000 and you too can go to a private school for a once in a lifetime experience and get an amazing name attached to you for the rest of your life! And if you get student loans, you can be in debt for another decades! I agree with the idea that your total college cost should be equal to your first year salary. In Texas they are working on a $10,000 degree fora  four year degree, and as a parent, I support this. Think what a family could do with the $240,000 they save? The cost is part of the reason my daughter is going to a state school, and will have no student loans when she graduates. My wife and I feel strongly, this is one of the best gifts we will ever give her.

Marketing Meets Higher Ed - WSJ and Via Meadia


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