It on the front page of ChildBook, where she is dressed up as a Chinese Princess. It's one of my favorite pictures. The problem is most people have no idea what it is. So I am thinking of changing it to something that shows more of an educational focus. Something like a small child reading a book, or parents reading to a child. I like the picture of my daughter a lot a (she is my daughter) and it's a super cool picture, but is it communicating my site is about Learning the Chinese Language and Culture?

When you dig deeper into my site and read the about us page I would answer yes, but when a person first comes to the site?

The Right Products Free Shipping Money Back Guarantee in the top graphic is also frustrating me. Again the question, when a person first comes to the site is it even seen? Or ignored. On the phone I get a lot of questions about the Guarantee and pleasant surprises it's 100%. How people look at a web site is interesting and what they notice (banner blindness).

KISS is a good design principle, and I am afraid my front page just has to much stuff!

Labels: childbook Web Site