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Tuesday, August 24, 2010

Golden Walk

I am reading a book that is scaring me a bit...

It's called The Five Year Party, How Colleges have given up on educating your child and what you can do about it.

A new term is Golden Walk. The walk given by a student on your campus tour. And how the student walks backwards and tells you all about the college.

It seems these walks are carefully planned and rehearsed marketing activities. There is one consultant who charges up to $20,000 to help a schools Golden Walk.

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