Learning Chinese for Kids Blog
10% Off - Join our E-Mail List!
Subscribe so you get a weekly, fun to read Learning Chinese E-Mail newsletter including sales, tips, events, and new product announcements. Unsubscribe at any time safely! A 10% off one time coupon ($25 minimum purchase) will be sent to you with your E-Mail subscription.




Monday, March 21, 2011

Reel China: Targets an elusive film fan — the Chinese American

Reel China: Targets an elusive film fan — the Chinese American - LA Times

My 2 cents on targeting Chinese in the US - Good Luck!

2 years to build the market.  I don't see success with what is in the article for their distribution just targeting Chinese.  Yes, there are 2.3 Million ethnic Chinese in the US, but how many actually go see movies at a movie theater. 

I would suggest a better strategy is actually going through Cable and hitting video store rentals.  I don't see a large audience at the movie theatres for a Mandarin Chinese film.

Labels:

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home

Company Info
Account Info
Customer Service
News & Info
Resources
Location