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Monday, March 21, 2011

Reel China: Targets an elusive film fan — the Chinese American

Reel China: Targets an elusive film fan — the Chinese American - LA Times

My 2 cents on targeting Chinese in the US - Good Luck!

2 years to build the market.  I don't see success with what is in the article for their distribution just targeting Chinese.  Yes, there are 2.3 Million ethnic Chinese in the US, but how many actually go see movies at a movie theater. 

I would suggest a better strategy is actually going through Cable and hitting video store rentals.  I don't see a large audience at the movie theatres for a Mandarin Chinese film.



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