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Tuesday, November 15, 2011

Audi Drivers - Don't mess with in China!

A Mkt Professor used to repeat - all marketing is local!

Great quote from the article:

“Audi is still the de facto car for government officials,” said Wang Zhi, a Beijing taxi driver who has been plying the capital’s gridlocked streets for 18 years. “It’s always best to yield to an Audi — you never know who you’re messing with, but chances are it’s someone self-important.”       

Double the amount of Audi's have been sold in China in 2010, as in the US. And Buick triple the sales in China, as compared to the US.

In China, Car Brands Evoke an Unexpected Set of Stereotypes - NY Times

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