New Covers for Chinese Made Easy for Kids

1. Pastels are in!
2. Workbooks have Grey Covers? I guess...
3. Textbooks and workbooks share the same graphics, just different colors. 
4. Cartoon images
5. Traditional they just went with blue. 
6. In the previous edition, multiple cartoon characters were used. In the new edition they use one cartoon character per cover, which are actually from the previous edition. This focused my attention a lot more on the cartoon image, previously I did not notice them much.
7. The previous edition used a colored side bar. My guess this was the style of the time. Now the cover is all white.

Pink for Level 2 - Pink? I wonder how Male students are going to react? Or that being sexist? Will this impact sales? Or will it be a positive since most Chinese teachers are female?

2nd Edition Workbook with Gray Cover.  At least the Chinese Made Easy is in another color.

Pastels on the Covers. Textbook Level 1 Example.

Labels: Chinese made easy for kids, graphic design, Learning Chinese Textbook