Wow - what a title of a recent article in Business Week. Basically a consultant who can cost up to $40K helps your kid get into an Ivy League School. Advises them what extra curriculars to do that are meaningful and will impress the college admissions. It's becoming more and more competitive with after school tutoring, SAT sessions, community work so the student appears to be super outgoing - all with the purpose of getting into a great school.

My opinion, also a great piece of PR to get into business week by somebody - hire that publicist!

Labels: college admissions