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Saturday, June 14, 2008

Mission Statement for ChildBook

I just attended a Drucker Symphosium and it got me to thinking about Mission - Helping Children Learn the Chinese Language and Culture (click for longer version).

A Druckerism I did not know "A Mission Statement should fit on a T-Shirt".

Another Druckerism "The ultimate test is not the beauty of a mission statement. The ultimate test is right action."

And a checklist for developing a Mission Statement

My current mission describes what I do, but I am not sure if it does what it is supposed to do. It talks nothing of goals and where I want ChildBook to be. What sets ChildBook apart from other businesses is our focus on doing the right thing. Our 100% Guarantee policy is an example of that (along with our low return rate by selling quality items). Simple idea, sell quality items and you won't get many returns and you will have happy customers, which makes the owners life easier! And by running an ethical business, it's also easier to sleep at night!

Yes, I am into Ethical Management and I can blame it on the place I got my MBA from ;-) The Peter F. Drucker and Masatoshi Ito Graduate School of Management Truthfully, it just helped
give guidance to a set of core beliefs I have in win



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