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Friday, December 25, 2009

Chinese Christmas at Disney HK

I was curious about how Disneyland is marketing Christmas at their HK location andI found this article. Disney and more: Snowflakes Fall Early This Year at Hong Kong Disneyland !

Disney is seems to be going for the American version of Christmas, and not going for a more Dickinson feel (English). In the picture on the blog they have the helpers dressed in white, which is a bit strange, since white in Chinese culture is usually worn at funerals since it symbolizes ending. But, since Christmas is a winter holiday, I guess that makes sense. I would have expected red with may be more of an elf look, but instead Disney seems to be trying for more of a pop star look.

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