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Sunday, October 30, 2011

Entrepreneur Thrives in China, Where Many U.S. Chains Have Failed

Great article showing how one US Entrepreneur succeeded in China, where so many US Restaurant chains have failed. He now has a chain of 11 restaurants.

A Secret Recipe in China - WSJ.Com
Entrepreneur Thrives Where Many U.S. Chains Have Failed

  1.  Focus on your customers
  2. Avoid partnerships
  3. Provide value to your customers
  4. Watch your competition
  5. All marketing is local



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