Pen status in China
Pens have a huge amount of status in China, the pricier the better. In the US, the pen market for upscale pens is tiny. They are also excellent gifts in China, where gifts are expected.
The comments are a good read.
In China, the Pen Is Mightier When It's Pricier - WSJ
Parker Writing Instruments Find a New Prestige Market for a Category That's Been Fading in the West
The comments are a good read.
In China, the Pen Is Mightier When It's Pricier - WSJ
Parker Writing Instruments Find a New Prestige Market for a Category That's Been Fading in the West
Labels: Chinese Culture, gifts, luxury market
posted by Ray Ritchey at
6:45 AM
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