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Monday, September 24, 2007

Why Learn Chinese

I was updating my Why Learn Chinese page because I realized it was, how to say it, dated. I created the page when Childbook.com started 10 years ago - next week is the anniversary! And originally who I thought I would be selling to was children who had at least one parent who spoke Chinese. And in this market, there is a little bit of a push back due to peer pressure on the playground, TV, etc. on why Learn Chinese, especially when learning English is more important. So I wrote the page addressing why should a Child learn Chinese when they don't have too.

Well it turned out originally we were targeting the Chinese Learning Materials we sold to be more of an add on assuming there was some Chinese in the household, where now we are selling a lot of products that are for those who no Chinese. So I re-wrote the page to take into account a few of the changes in China's place in the world in the last 10 years and changed the focus to more of a general why learn Chinese.

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