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Wednesday, May 16, 2012

User Reviews as Good as Professional Reviews?

Make sense to me, of course I am a big champion of reviews. ChildBook has over 1000 reviews of our learning Chinese materials.

Key Points:
  1. Overall expert ratings correlate to customer ratings on Amazon. And yes, I know about the reviews of classics that are negative, such as 1 star reviews of the Catcher in the Rye.
  2. Customer reviews are better for new authors. Professional reviews have a biase against new authors.
  3. Professional reviews are influenced by gotten attention in the press. Customer reviews are not.

Professional Book Reviews vs. Amazon Book Reviews from a research paper from Harvard- The Passive Voice


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