Chinese Companies selling to Consumers From China
Chinese manufacturers aim to increase direct sales to Western online shoppers - Internet Retailer
My wife's company gets calls all the time asking, where are you located? She sells Little Girls Dresses.
My worry as a customer would be returns and exchanges. Sizing is a headache when you buy a girls dress. Lots of sellers on eBay selling directly from China. It seems the postage to ship from China to the US is dirt cheap for low weight products. Another challenge is delivery time.
USPS Gives eBay China Sellers Competitive Advantage - eCommerce Bytes