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Thursday, July 28, 2016

Box Office China's Potential

Great article talking about why there have been so many horrible movies recently. The comments are worth a read.

Box Office Meltdown: Hollywood Races to Win Back Summer Crowds - Variety

Key Points:

  • I did not realize the Hollywood studios only get 50% of what they usually get in the US. In the US they get 50% of the gross. Theaters in the US make their money from concessions.
  • China's Box Office in 2017 should be larger than the US Box Office.
  • Disney had 4 of the 5 highest grossing films for 2016.
  • Disney has 31% domestic market share.
  • Five films were responsible for 25% of domestic sales.
  • Increasing ticket prices have disguised falling theater attendance.

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